CRIME FILES

CRIME FILES

Two compelling seasons that delve into chilling accounts of notorious crimes within the tri-state region.  These 30-minute documentaries aim to uncover the darkest secrets, to unravel the deepest mysteries, and to explore the haunting tales that have left an indelible mark on our region’s history.

CREATIVE DIRECTOR:  Andrew Schoengold

SEASON ONE AND TWO BRAND PROMOS

PRODUCER / DIRECTOR:  Scott Cramer

DESIGNER / ANIMATOR:  Jessica Lee

SEASON ONE
SEASON TWO
SEASON ONE AND TWO OPENS

DESIGNER / ANIMATOR:  Jessica Lee

SEASON ONE OPEN
SEASON TWO OPEN
EPISODIC PROMOS

EDITOR:  Brent Singleton

DESIGNER / ANIMATOR:  Jessica Lee

DEADLY OBSESSION 30-SECOND PROMO
DEADLY OBSESSION 15-SECOND PROMO
DEADLY OBSESSION VERTICAL
SHATTERED DREAMS

EDITOR:  Brent Singleton

DESIGNER / ANIMATOR:  Jessica Lee

SHATTERED DREAMS 30-SECOND PROMO
SHATTERED DREAMS 15-SECOND PROMO
SHATTERED DREAMS VERTICAL
SECRETS IN THE SAND A BLOCK

EDITOR: Glenn Garthwaite

PRODUCERS:  Angela Cascarano and Erin Colton

DESIGNER / ANIMATOR:  Jessica Lee

CRIME FILES VERTICAL IMAGE FOR SOCIAL MEDIA

DESIGNER:  Rocco Marrongelli

NEWS 12 STUDIO LAUNCH PROMO

15 second ID created for the launch of the main news studio set for News 12 Long Island.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR / EDITOR:  Jessica Lee

SOCIAL MEDIA PROMOTIONAL IMAGES

DESIGNER:  Rocco Marrongelli

NEWS 12 IS THUMNAIL

NEWS 12 IS

A network-wide promo campaign that demonstrates News 12’s unparalleled grasp of the local intricacies within their broadcast regions. The campaign also highlights News 12’s unique ability to understand the nuances of each region that other competing city stations can never hope to match.

CREATIVE DIRECTOR / CONCEPTION:

Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

EDITOR:  Brent Singleton

REGIONAL PROMO CAMPAIGN EXAMPLES
NEW JERSEY IS
THE BRONX IS

REVEALED PIZZA INTRO - NYC VS CT

This captivating 8-part series unveils some fascinating and overlooked stories of the tri-state area. From the age-old debate of who boasts the best pizza to the rich history of the iconic Apollo Theater, the charm of Bodega Cats, and the secrets buried within Green-Wood Cemetery—these programs feature captivating stories that help define our diverse and vibrant region.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Shannon Crawford

ANIMATOR:  Jake Reynolds

PRODUCER:  Frank Posillico

RELATED VIDEOS
NEW SEASON 30-SECOND PROMO

Editor: Brian Vitko
Animator: Jake Reynolds
Designer / Animator: Shannon Crawford
KEYABLE OPEN / TRANSITION

Designer / Animator: Shannon Crawford
GUIDE FOR DESIGN, PROMOTION, AND EDITORIAL USAGE

DESIGNER / CREATOR:  Shannon Crawford

NEWSCAST OPEN

NEWS 12 NEW YORK

News 12 NY is News 12’s streaming service offering a curated digest of the most compelling stories from the tri-state region plus original long-form programming, breaking news, and weather updates.  It is accessible all day nationwide through an array of partners including Pluto, Tubi, Samsung, and YouTube. The goal of the design and style is to reach younger audiences who do not access news on television.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

RELATED VIDEOS
NEWS 12 NY GRAPHICS TEST
BREAKING NEWS TRANSITION
WEATHER TRANSITION
LOCATION TRANSITION
RELATED VIDEOS

Producer/Editor/Photographer: Scott Cramer
Photographer: Brent Singleton
ALWAYS CONNECTED
Promo illustrating that News 12 NY is always available 24/7 through numerous partners
GET READY
15 second promo for News 12 NY

READY 4 WORK PROMO

Promo for a compelling 8-part series that follows 6 individuals on their job hunt in the tri-state region.

CREATIVE DIRECTOR:  Andrew Schoengold

PRODUCER / EDITOR:  Brian Vitko

NEWS 12 IS EVERYWHERE YOU ARE ID

Creative 15 second ID promoting the fact that News 12 is everywhere that you are.

CREATIVE DIRECTOR / CONCEIVED BY:  

Andrew Schoengold

DESIGNER / EDITOR:  James DiGregorio

EXTREME WEATHER

A captivating 30-minute special that explores the awe-inspiring forces of nature that have gripped the tri-state region in the past few years.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

GILGO BEACH MURDERS PROMO

POP (proof of performance) promo heralding a significant breakthrough in the Gilgo Beach serial killer investigation and highlighting the fact that News 12 has been on the case from the very beginning and is the station of note for details on the case. 

CREATIVE DIRECTOR:  Andrew Schoengold

PRODUCER / EDITOR:  Jenna Teodoro

NEWS 12 ORIGINALS

Brand design for all long form original content created at News 12 and Cheddar News.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Frech

NEWS 12 STORM WATCH TEAM

Comprehensive redesign of News 12 weather branding – including daily weather coverage and breaking weather.  Elements for VIZ in-show, WSI (weather software), promos, web and social media.  Entire redesign establishes a standard look and style for weather on all platforms including News 12, News 12 NY, and News12.com.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

STORM WATCH SUB-BRANDS
STORMWATCHERS
WEATHER TO WATCH
WIND ALERT
STORM WATCH RAIN
STORM WATCH SNOW
HEAT ALERT
BITTER BLAST
SOCIAL MEDIA EXAMPLES

DESIGNER:  Rocco Marrongelli

HEAT ALERT
STORM WATCH SNOW
WIND ALERT
BITTER BLAST
STORM WATCH WEATHER
WEATHER TO WATCH
STYLE AND USAGE GUIDE

CREATOR / DESIGNER:  Jessica Lee

LONG ISLAND OPEN

MORNINGS ON NEWS 12

This regionalized open strategy for the relaunch of morning newscasts on News 12 aims to create a dynamic, personalized, and community-centric viewer experience that resonates with diverse audiences across our coverage areas.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

RELATED VIDEOS
BROOKLYN OPEN
CONNECTICUT OPEN
BROOKLYN MIDDAY OPEN

NEWS 12 NETWORK MIDDAY NEWSCAST OPENS

This redesign strategy for midday newscasts on News 12 features hyper-local imagery of the News 12 broadcast regions that speaks to audiences throughout the News 12 footprint.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

RELATED VIDEOS
LONG ISLAND MIDDAY OPEN
BRONX MIDDAY OPEN

NEWS 12 NEWS AT TEN

In response to peak evening viewership, we worked on a transformative redesign and relaunch of our 10pm newscasts network-wide. Featuring enhanced visuals, impactful animations, and a meticulously curated kit of graphics, this strategic overhaul aims to deliver a more dynamic and engaging news presentation ensuring our 10pm broadcasts captivate and inform viewers like never before.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNERS / ANIMATORS:  

Jessica Lee, Jessica Frech, and Jonathan Pearl

RELATED VIDEOS
NEWS AT TEN GRAPHICS HIGHLIGHT REEL
NOW TRANSITION
COLD OPEN EXAMPLE

STATE OF OUR SCHOOLS

Graphic brand for all network coverage of education and schools in the Tri-State region. This brand includes numerous sub-brands in the same style and motif.  The graphic package includes elements for Viz in-show, promos, web & social media.  This redesign establishes a look and style for education coverage on News 12, News 12 NY, and News12.com.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

RELATED SUB-BRAND IMAGES
BACK TO SCHOOL
HONOR ROLL
LESSON PLAN
RECESS
SAFE & SOUND
SCHOOL VOTE
TEACHER APPRECIATION WEEK
THE GREAT DIVIDE
EAST END PROMO

EAST END

30-minute weekly show spotlighting the hidden treasures and opulent offerings nestled on Long Island’s East End. The program showcases the best of culinary delights, cultural events, and breathtaking destinations.  Graphics package consists of numerous custom elements for post as well as social media outreach

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Karen Rebecchi

RELATED VIDEOS
EAST END OPEN
EAST END NOW VERTICAL OPEN
SOCIAL MEDIA ENDCARDS
East End Header image
East End Banner Ad
BRAND PROMO STORYBOARD

2020 ELECTION COVERAGE

Election graphics package for local and national election coverage & election night results.  All graphics are driven by AP and local election board data and fill automatically on air and online.  Package includes numerous options for producers to undertake yearlong coverage including touchscreen and motion graphics.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Frech

RELATED VIDEOS
LOREM IPSUM
LOREM IPSUM
ELECTION COVERAGE STYLE GUIDES

MORNING RUSH SEGMENT DESIGN

Animation package designed exclusively for our morning local news whip-around segments. This package of graphics is tailored to enhance the viewing experience ensuring viewers are swiftly and stylishly brought up to speed on the latest happenings across their communities.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

RELATED VIDEOS
MORNING RUSH TRAFFIC OPEN
MORNING RUSH WEATHER OPEN

NEWS 12 & NEWS 12 NY SIZZLE REEL

Sizzle Reel showcasing News 12’s seamless availability on cable, mobile, and streaming platforms.  The goal of the sizzle reel is to let viewers know that News 12 is always at your fingertips whether at home or on the move.

CREATIVE DIRECTOR:  Andrew Schoengold

EDITOR:  Jenna Teodoro

SET DESIGN

SET DESIGN

Modern, airy, and video-driven sets designed, fabricated, and installed in each News 12 region.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER :  James Yates

RELATED IMAGES
POWER & POLITICS

POWER AND POLITICS

Graphics package for News 12’s regional political coverage. Includes daily segment design as well as monthly call-in programs with prominent politicians in each region.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER:  Thornberg and Forester

RELATED VIDEOS
POWER AND POLITICS
DESIGNER:  Thornberg and Forester
ASK GOVERNOR MURPHY SUPERCUT
DESIGNER / ANIMATOR: Jessica Frech

TEAM 12 INVESTIGATES

Graphics package for News 12’s investigative unit.  Sub-brands for Turn to Tara, Kane in your Corner, and Team 12 Investigates. Package includes design elements for VIZ, post-production, social, and web.

PRODUCER / DIRECTOR:  Scott Kramer

DESIGNER:  Thornberg and Forester

RELATED VIDEOS

DESIGNER / ANIMATOR:  James DiGregorio

TURN TO TARA OPEN
KANE IN YOUR CORNER
SOCIAL MEDIA GRAPHICS

DESIGNER:  Rocco Marrongelli

TURN TO TARA GRAPHIC
PLAYING WITH FIRE PROMO
KANE covid court promo
COVID COURT BACKLOG PROMO
Team12 Investigates TTT Web Banner 728x90 2022
TURN TO TARA WEB BANNER
Team12 Investigates KIYC Web Banner 728x90 2022
KANE IN YOUR CORNER WEB BANNER

THE NEW NORMAL SHOW OPEN

Open for daily live 30-minute program dedicated to navigating life during COVID-19. The show delved into all aspects of the pandemic — from health updates to lifestyle adjustments and provided real-time information, expert insights, and live debriefs with healthcare professionals and newsmakers in each News 12 region.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

GO GREEN

NEWS 12 BRANDED BUMPS

In order to ensure consistent branding across our diverse content, we streamlined our branding efforts and introduced a standard bump animation and style for most segments and franchises on News 12. The package shares a unified visual identity while allowing for seamless customization and dynamic sponsorship opportunities.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

RELATED VIDEOS
HEART HEALTH
CANVA DOWNLOAD
OTHER BRANDED BUMP EXAMPLES
BUZZ ON THE SCENE
EDUCATION
CHEF'S QUICK TIPS
PARENTING 411
PAWS & PALS

THE REAL DEAL WITH JANICE LIEBERMAN

Insightful weekly consumer affairs segments featuring investigative reports, travel tips, exposing scams, and practical tips designed to empower and inform consumers.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

SOCIAL MEDIA EXAMPLES
THE REAL DEAL WITH JANICE LIEBERMAN
THE REAL DEAL WITH JANICE LIEBERMAN
ROAD TRIP SUMMER

ROAD TRIP: CLOSE TO HOME

Daily segments and 30-minute weekly regional specials unveil the best-kept secrets and hidden gems in your local backyard. Highlighting local getaways, day trips, and regional vacation spots.  The graphics package is intensive with custom maps, pop-up factoids, and interstitial graphics each week.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

WINTER VERSION OF ROAD TRIP OPEN
ROAD TRIP WINTER
SOCIAL MEDIA EXAMPLES
ROAD TRIP PROMO 2022
ROAD TRIP 2021 TONIGHT
ROAD TRIP INSTA STORY PROMO 2022
ROAD TRIP INSTA STORY 2021 THURSDAY
MOM ROCKS

MOM ROCKS & DAD ROCKS

Design for month-long celebrations centered around Mother’s Day and Father’s Day.  Graphics package includes online and social media voting and contests.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

MOM ROCKS
DAD ROCKS
SOCIAL MEDIA EXAMPLES

DESIGNER:  Rocco Marrongelli

FATHER'S DAY
MOM ROCKS LOGO
MOM ROCKS PROMO

THE HURRICANE FACTOR

30-minute special focusing on hurricane preparedness in the tri-state area.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

SOCIAL MEDIA EXAMPLES

DESIGNER :  Rocco Marrongelli

COOL AT SCHOOL

Graphics package for school related topics including cool clothes, backpacks, clubs, etc.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

HEALTH MATTERS

News 12 Network brand for health coverage.  VIZ templates allow producers to swap in sponsor bugs depending on daypart or flight.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

BREAST CANCER AWARENESS MONTH PROMO

News 12 and NY1 join forces to create a special and impactful Breast Cancer Awareness Month special featuring stories of hope, resilience, technological breakthroughs, and treatment.

CREATIVE DIRECTOR:  Andrew Schoengold

PRODUCER / EDITOR:  Christopher Sanders

NEWS 12 MORE PROMO CAMPAIGN

News 12 30-second image promo featuring popular News 12 Long Island talent.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

WHAT'S GOING ON: FREE FUN

Graphics package for community listings of free events in each News 12 region.  Viz templates allow producers to enter specific information per event as well as add sponsor bugs.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

BACK TO SCHOOL

Graphics package for network back to school coverage.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

LONG ISLAND'S HIDDEN PAST

Graphics package for monthly segments about Long Island history from the revolutionary war era to the present.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

ON A POSITIVE NOTE

Graphics package for weekly and daily segments focusing on positive and inspiring stories in the tri-state region.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

THE BODY BUSINESS

Special 30-minute investigative documentary focusing on the local trade in internal organs.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

SPORTS RUSH

Open for weekly 30-minute show focused on local high school athletics on Long Island.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

FALL FUN

Mini graphics package for fall related activities.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

GO GREEN

Brand for network coverage of Earth Month and related conservation stories, ecology news, and green activities.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  James DiGregorio

SAVING OUR SHORES

Open for a series of 30-minute specials covering topics such as beach erosion, rising sea level, and preparedness in the tri-state region.

 

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

PRIDE MONTH

ID for month-long coverage of Pride Month.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jonathan Pearl

FOOD FIGHT

Web, Social, and TV project – local viewers vote for their favorite restaurants on social media and winners are featured on air and on the website.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee

SANDY: ONE YEAR LATER

One-hour special on Superstorm Sandy focusing on the devastation and highlighting the recovery.

CREATIVE DIRECTOR:  Andrew Schoengold

DESIGNER / ANIMATOR:  Jessica Lee